Criteria & Judges

Recognizing the elegance, clarity, innovation, impact, and emotion in the experiences we create.

Award Criteria

As the UX industry evolves, so do the awards. All submissions will be evaluated and scored by the judges on how they respond to and satisfy these five criteria.


How cohesive and refined does the solution feel? How seamless and consistent are users’ interactions with the solution?

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Some interactions are complex in nature—how does the experience support clear mastery of the task at hand, while minimizing friction?

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What’s new, different, or exciting about this work? How does it stack up to current conventions and patterns we use today?


What results can be attributed to the user experience of the solution? What measurable ways has it impacted business and people?


How does the work create an emotional connection between the user and its intent? Emotion can range from joy and delight to empowerment and a desire to take action.


Each year, the Vancouver UX Awards seeks out judges who represent different sectors of the UX industry, with varying levels of experience. It is this breadth of expertise that brings such unique perspectives to the judging process. We are happy to introduce Rock Leung as your Jury Chair for the 2020 Awards, and look forward to continuing to introduce you to the full judging panel throughout August. 


Rock Leung

Rock Leung is currently a UX Research Lead at Samsung R&D Canada. He has conducted user research for a variety of companies including SAP. He has a Ph.D. in Computer Science from the University of British Columbia, specializing in Human-Computer Interaction research. His research on improving the learnability of mobile computing devices for older adults has been published in prominent journals and conferences.

Rock actively supports the Vancouver UX community. He helped found the Radical Research Summit, an annual one-day event for UX research practitioners and supporters, and was the organizing chair for 2018 and 2019. He is also one of the organizers of the VanUE Meetup. 

Rock is also a big fan of the local craft beer scene and welcomes any microbrewery recommendations.


Bella Margolles

For the past two years, Bella has worked as a UX Researcher for Charitable Impact, a Fintech company born and built in Vancouver, BC. Bella’s experience as a freelance researcher and designer spans across multiple problem spaces, and has afforded her the opportunity to work with companies like BCcampus, Moonpig, and Kudoz. Bella’s humanistic approach to research was shaped by her work as a public servant with Indigenous Services Canada, where she provided support to residential school survivors resolving their claims under a class action settlement. In line with her background in Psychology, Bella is most interested in understanding human behaviour and biases, and how these affect people’s experiences with products and technology. She’s a strong advocate for using research to inform strategy and uncover opportunities. When she’s not working (and when there’s no global pandemic ongoing), you can find Bella travelling, people watching, or paddling with her dragon boat team.


Sam Levy

Sam is passionate about Digital Strategy and User Experience. 

Having a background that includes establishing Governance Guidelines, improving User Experience ratings and interaction of web and mobile self service functions for customers, defining and implementing Usability & Style Guidelines, and identifying opportunities for quick win improvements as well as longer term roadmap direction for improved usability and customer experience. 

Over the last 20 (plus) years Sam has worked in small webshops, international marketing agencies, large global financial institutions and now Municipal Government. Outside of UX, technology, the web, and music the things that get the most of their attention are sunsets, cats, family, food, a good botanical gin, and working on finding some good trouble, necessary trouble.


Samarth Singhal

Samarth is currently a senior design researcher at Unity, having a Masters in human-computer interaction from the School of Interactive Arts + Technology, SFU. Previously he worked at North (acquired by Google) and collaborated with Microsoft Research, Samsung, and Curatio during his Master's degree

His research interests lie at the intersection of human-computer interaction, ubiquitous and wearable computing, and 3D systems. In his current role he is part of the Unity Create Studios exploring the potential and possibilities of real-time 3D technologies to transform non-gaming industries. At North his work included; the areas of contextual computing, human-centered machine learning, interaction techniques for wearables.


Albert Shum

Albert Shum is a career design leader currently working at Microsoft. With over 25 years of global consumer brand and design development expertise, Albert has led strategic initiatives across multidisciplinary teams at Nike and Microsoft, scaling design thinking and launching products that influence millions. He currently drives incubation for Microsoft’s web experiences, including search and discovery across a suite of products that reach customers’ whole lives at work, home, and school. 

Albert’s work in design leadership has helped shape conversations on diversity & inclusion throughout the industry. Albert has served as a mentor, partner, and leader in programs like the Adobe Design Circle and its Scholarship Fund, the Design for Inclusivity Industry Summit, the LEAP apprenticeship program at Microsoft, and in student design challenges in partnership IxDA, AIGA, and Emily Carr University of Art & Design.


William Odom

William Odom is an Assistant Professor in the School of Interactive Arts and Technology at Simon Fraser University where he co-directs the Everyday Design Studio. He has won an international design excellence award (IDEA) from the Industrial Designers Society of America, the Imagine Cup international interaction design competition, and numerous best paper awards for international excellence in design research. He holds a Ph.D. from Carnegie Mellon University, and was previously a Fulbright Scholar in Australia, a Banting Fellow in Canada, and a Design United Research Fellow in the Eindhoven, Netherlands.


Marie Gosal

Marie Gosal is a Design Director at MetaLab. She has over ten years of experience leading creative teams, both at agencies and in-house. At MetaLab, her role has her guiding teams to solve complex product design problems across an array of industries. 


Huma Zaidi

Huma Zaidi is a Senior User Experience Designer at Amazon where she leads design work for Amazons growing sector of Amazon Web Services. She’s been a user advocate for over 15 years working at small to large organizations including SAP and SFU and has spent several years teaching technical teams to implement design thinking into their work processes. When she’s not dreaming up new design ideas, she’s cooking up a storm with her husband and two children.