- UX for Marketing Engine Digital Kit and Ace Website Concept
- UX for Good Denim & Steel Interactive The Megaphone App
- UX for Emerging Experiences Burnkit Port of Vancouver Discovery Centre
- UX by Students IKEA Stay
- UX for Products Wiivv
- People's Choice IKEA Stay
- Best UX Wiivv
UX for Marketing
Successful marketing depends on creating great user experiences. Your users are your customers and understanding their needs is essential to selling your product. This award recognizes user experiences tied to ecommerce, customer experience, campaigns, contests, and other solutions designed to connect customers to organizations of all sizes and industries.
Atomic Cartoons is an award-winning, Vancouver-based, animation studio. They create visually stunning experiences for their audiences by bringing the characters and worlds of their work to life. We built a website that captured the excitement and storytelling that goes along with their animations through images and video.
From the moment a visitor lands on the website we want them to feel as though the site has come alive and is inviting them into Atomic Cartoon’s community. Throughout every step of the process, we wanted to create impactful and intuitive web designs from a user-focused perspective. All of our hard work and collaboration lead to a site that brings the brand to life with engaging animations, spectacular video, and modern website design.
Engine Digital partnered with Kit and Ace to design an entirely new online commerce website, where the technical apparel brand hopes to once again shift consumer expectations around omnichannel shopping experiences.
The new website concept focuses on integrating the Kit and Ace brand story with product information, allowing users to learn more about what makes Kit and Ace apparel unique. This is a critical element for the new site, as Kit and Ace has carved out a unique niche in the apparel market with technical apparel made from luxurious proprietary fabrics.
Engine Digital led planning, concept ideation, and design of the new website focused on finding an innovative approach to evolving the online commerce experience.
The ITA Youth Trades website transforms existing narratives around the trades, recasting a career in trades as aspirational and desirable. Make designed and built a digital experience that harnesses the power of introspection and encourages youth to envision themselves in a trade right for them. The benefits of a career in trades are presented in a compelling way through design, copy, photography and video. The sites content structure is intuitive and encourages exploration. So go ahead, find your trade.
UX for Emerging Experiences
The future is no longer at a distance—wearables, internet of things, virtual, augmented and mixed reality are already here. These devices are creating a new opportunity for user experience. This new award category allows us to surface the emerging interactions and immersive experiences that our community is creating.
Virtual Reality has a unique ability to make deep, more meaningful connections with audiences. As an architectural rendering studio, we aimed to use VR to redefine the home buying process. Working closely with Concord Pacific and Macho Bear Studios, LNG Studios created a first of its kind mobile based Virtual Reality marketing campaign as well as an interactive room-scale simulation for their Brentwood project. Our VR technologies allow future home buyers to physically walk through a virtual unit or explore sales offerings through 360 degree virtual tours using their own mobile phones. In addition more than 6000 VR headsets were given away to realtors and consumers allowing them to easily share the unique experience that VR provides. These experiences considerably furthered the marketing reach for the Brentwood project to international and investment buyers and greatly influenced overall home purchase decisions.
To help kick off the largest Converse campaign in their history to date (Made by You), Idea Rebel created a fully immersive Virtual Reality experience that puts users into the minds of four uniquely different Converse personalities through interactive 360 degree films. Optimized for Google Cardboard playback and utilizing a stereophonic audio engine, we designed and developed, both an IOS and Android app for people to dive deeper into the world of these personalities and explore every corner of their universe with full viewing control. The experience started with handing out Google Cardboard enabled devices to guests at the NYC opening event.
Through the app, Converse has been able to showcase the creativity and diversity that their fans have been expressing through their Chuck Taylors for nearly 100 years. The campaign and app were a huge success with millions of interactions and worldwide press coverage.
The Port of Vancouver Discovery Centre represents a technically innovative approach to interpretive centre design. Through the use of multiple projectors, touch sensitive surfaces, and striking, animated infographics and images we created a fully immersive atmosphere that is both educational and fun for visitors of all ages.
UX for Products
Digital products play an important role in our everyday lives. We depend on them to make our lives easier to manage. Vancouver is brimming with companies whose focus is to create, refine, and hone these product experiences.
Thousands of mobile development teams love buddybuild because it's the fastest way to build and distribute apps to users. Buddybuild’s SDK makes it easy to capture feedback and crash reports, including a video replay of the crash, from users in real-time. This provides developers with perfect insight into bugs and enables them to iterate on their app faster than ever - knowing they’re building an app their users will love.
Finger Food developed the immersive Lightning Lab Education app for Sphero, which empowers anyone to program their own robot. The visual block-based building interface makes learning the basic principles of programming approachable and fun. SPRK+ is far more than just a robot - it’s a vehicle for discovery. Students can connect to the Lightning Lab app to learn programming, complete activities, and get inspired through connected play and coding.
With mass manufacturing today, clothing and footwear are more accessible than ever while also made for no one in particular. Wiivv started in 2014 to bridge the gap between accessible, on-demand products and those made custom for you.
With just a few photos taken from your smartphone, we can capture and understand the nuances of each individual foot and create a custom-fit product in seconds. Through 3D printing and distributive manufacturing, we can create and deliver this product quickly and efficiently.
UX by Students
Student projects help to remind the rest of us of what’s possible. Up-and-coming practitioners are making huge contributions to innovation in this region’s UX community. This award celebrates the work done in courses, extra-curricular activities, or portfolio projects—provided the solutions were not designed for commercial purposes.
Edward Chen, Tiffany Cheng, Haley Clarke, Gilbert Fung, Robbie Sebullen, Maurice Yu
IKEA Stay is a service that allows IKEA customers to test out products that best suit their needs through an immersive Airbnb stay and web experience. A blend between a physical and digital showroom, IKEA Stay allows people who are moving to a new city to visualize the way their homes could look and get a further understanding of what products work for them. IKEA Stay moves people towards their online platform, so customers are drawn to the e-commerce and encouraged to order products online.
The Velary - A Library for your clothes
The Velary, a library for your clothes, is a garment sharing service that introduces a two-tiered wardrobe consisting of a core wardrobe (garments a user already ownsand loves), and a renewal wardrobe (garments provided through the service that update a user’s wardrobe for a specific time frame). The two-tiered model allows users to maintain a curated and intentional core wardrobe that is personally significant, and the renewal wardrobe allows users to engage with change cycles without the wasteful outcomes of highly consumptive behaviours fostered by fast fashion.
The Velary draws from a universal model found in existing fashion retailers, reducing the user’s responsibilities through garment curation, monitoring of return dates, product evaluation and disposal. The Velary brings the user experience from the screen to the forefront of the designed service model. Incorporating flexibility and autonomy with the ease and immediacy that we are used to in a retail environment.
Armina Foroughi, Shilp Vaishnav, James Wang, Frances Breden, Sumeet Anand
With housing prices on the rise, renting is becoming a reality for more and more people. Yet the process of renting hasn’t changed much in the past few years. It’s still a shot in the dark for most people and it’s only getting harder - especially in the context of moving from city to city.
Zillow Places is a mobile-first platform that helps people find their ideal place to rent in a new city, while fostering a feeling of authenticity, trust, and transparency. By taking a HCD (human-centered design) approach, we have reframed rental platforms as services that connect people to their ideal home through a “match-making” process. Instead of purely relying on search functions similar to other rental apps in the market, Zillow Places meets people's needs by putting more emphasis on personalization, communication, and evaluation
UX for Good
Non-profit organizations fill a unique and important space in the Lower Mainland. Great user experiences are essential to improving the way non-profits work with their partners, communities, and stakeholders. This award recognizes charities and foundations, social campaigns, professional associations, and public sector enterprises. Entrants should demonstrate how they’ve created a user experience that helps a non-profit organization achieve its goals and/or serve its members.
The Megaphone App addresses a problem impacting vendors of Vancouver’s not-for-profit Megaphone Magazine and Hope in Shadows Calendar: their customers don’t often carry cash. The trend has harmed vendors, who work on a cash-sale basis to lift themselves out of poverty; and customers, who want to buy but don’t have cash when they see a vendor. On iOS or Android, customers can pre-set a payment method, locate vendors, and make cashless payments with ease. The secure backend system enables Megaphone staff to get cash to vendors up to 7x faster than regular ecommerce transactions, as well as manage current publications and vendor information. Megaphone is one of hundreds of street paper organizations around the world. When we open source the project in December, those organizations can also use cashless payments to boost the livelihoods of their vendors, and truly put UX to work for social good.
PEPFAR is the largest global health initiative focused on a single disease ever undertaken, and the US is the single largest donor to global HIV/AIDS efforts in the world. We have worked with PEPFAR for the last two years, bringing HIV/AIDS related aide data online and providing increased data transparency as part of an ongoing initiative of the Ambassador Deborah Birx. Our first release of the data dashboards was met with praise and it’s successful adoption lead to the desire to provide more data access.
To achieve the goal to provide this unprecedented data access we needed to re-think navigation and provide people with ways to delve deeper into the numbers highlighting the work being done around the world. The new dashboards provide data to a district level, and provide comparison views across data points. Viewers can interact with the dashboards using map views, drop-downs and interactive charts.
Million Dollar Med$ explores the impact of rare diseases on Canadian families, the astronomical costs levied by pharmaceutical companies, the steps that could be taken to control the costs, and how Canada can increase access to treatments to save or lengthen lives. The website organizes over 40 videos into an engaging online experience. By breaking down the stories into shorter chapters, the user can explore the issues in smaller chunks or delve in deeper, watching perspectives from patients, families and professionals within the Canadian health care system. Million Dollar Med$ started the important conversation about rare diseases in Canada. Since it's launch, it has received national media coverage and has won several journalistic awards.